Sales teams
International and US salespeople who meet buyers across a cultural line and need a shared playbook for meetings, negotiation, and follow-up.
Home · Consulting
Advisory work
Consulting for teams entering the US
Advise an international team entering the United States, or a US team selling abroad. The work is practical: language, meetings, negotiation pace, hierarchy, and the unwritten rules that never appear on a product slide. Typical formats include sales-team training, US market-entry advisory, executive briefings, and workshops or speaking.
Advisory work
Who I help
Work for organizations that need US culture applied to a real market move—not a generic etiquette list.
Executives relocating to the United States
Leaders moving into a US role who need to read a room, a hierarchy, and a contract the way American counterparts will.
Market-entry and expansion leads
People responsible for bringing a foreign company into the United States, or for deepening an existing US foothold.
Trade associations, chambers of commerce, and export agencies
Groups that brief member companies on doing business in the United States and want a research-based session, workshop, or speaking engagement.
What the work usually looks like
Engagements begin with a focused conversation about your team and markets, not a generic lecture. Typical formats include a working session with a sales or leadership team, a review of how you currently pitch and follow up in a target culture, and longer advisory retainers when a market entry or a foreign sales motion is underway.
The research base is McKinley (2022) plus the broader comparative literature (Hofstede / The Culture Factor, GLOBE, Trompenaars and Hampden-Turner, and Edward T. Hall’s work on context and time). The output is advice you can take into the next call.
Who it is for
- US and other North American companies whose sellers are meeting non-US buyers and feeling unexplained friction.
- International companies, founders, and commercial teams entering US marketplaces.
- Leadership groups that need a shared vocabulary before a kickoff, a channel partnership, or a relocation.
Start the conversation
Share your direction, markets, industry, and what you would like to work on. Dr. McKinley will review your note and be in touch.
Tell Dr. McKinley about your goals
Share a few details about your team and goals, and Dr. McKinley will be in touch.